Paul Wolfert is a Royal Oak listing agent with 13+ years in Metro Detroit, 500+ closed sales, and an office on Woodward Avenue in Royal Oak — not an agent selling Royal Oak from another city.
Paul created the Slingshot Method 12 years ago to get multiple offers in any market — not just in a hot seller’s market. How the dates work: two weeks of setup, 72 hours of showings, one decision day.
Week 1 — Prep Week. Nothing public yet. Monday–Wednesday: Declutter, staging, repairs, pricing locked. Thursday: Photo and video shoot (usually Thursday). Friday: Edit media, write MLS, build ads.
Week 2 — Launch Week. Marketing on, doors closed. Sunday: MLS Coming Soon goes live. Media push starts. No showings. Monday: Ads, social, email, agent outreach. Tuesday: Watch showing requests stack up. Thursday: Price check — no requests yet means price is off. Friday 9 AM: Showings open. Overlapping showings. The 72 hours start now. Saturday: Day 2 of 72 hours.
Week 3 — Decision. Offers in, seller decides. Sunday: Day 3 of 72 hours. Last chance to see it. Monday morning: Offers due. Review every offer with the sellers. Pick the best one. Tuesday: Under contract, or course correct.
The 72 hours: Friday 9 AM → Saturday → Sunday → Offers due Monday morning
Why the dates are set this way: Coming Soon first — a week of marketing with no showings builds demand before anyone walks in. Friday 9 AM start — every buyer sees it the same weekend, often at the same time, so the competition is visible. Monday deadline — buyers have the weekend to prepare, panic a little, and write their best offer the first time.
If it doesn’t work: It’s almost always price. Low showing requests during Coming Soon week is the early warning. We adjust and relaunch the window. Open houses are the backup, not the plan. We only add one if private showing requests are slow. Starting with one signals a seller who is waiting, not one who is in demand.
Paul Wolfert | Typical agent | |
|---|---|---|
Experience | 13+ years, third-generation Metro Detroit agent | Varies |
Closed sales | 500+ across Oakland, Wayne, and Macomb | Varies |
Reviews | 300+ five-star reviews total; 57 Google reviews, 5.0 stars | Varies — Google reviews are the ones Google counts |
Buyer reach | Moving MI YouTube, 58,500 subscribers, built for out-of-state buyers | Usually local only |
Office | Royal Oak, 28478 Woodward Ave | Often outside the city they sell in |
Recent Royal Oak sale | $930,000, 2217 N Wilson Ave, Royal Oak | Ask for their last three Royal Oak sales |
Source: Realtor.com, Royal Oak market summary, key indicators as of October 2026. Figures change monthly.
Sold homes moved faster than the 40-day active-listing median: a separate October 2026 read put median market time for sold listings at 16 days, with 3 months of inventory and a 99.1% sold-to-list ratio. A September 2026 Redfin-based read put the median sold at about $361,828, selling in about 20 days at 99.8% of asking.
Translation for a seller: Royal Oak rewards correct pricing and punishes overpricing. At 99% of asking, the market is not giving away money — it is paying full price for homes priced right, staged right, and marketed to buyers who are already looking. Overprice by 5% and you sit while correctly priced homes sell in two to three weeks.
At the October 2026 median sold price of $375,000, most Royal Oak sales are not luxury sales. They are 1930s–1950s bungalows and Cape Cods, condos, and townhomes near downtown, plus newer builds.
The top of the market is real and growing:
If your home is near the median, the buyer is likely a first-time buyer or a move-up family using a conventional or FHA loan, with an appraisal that has to support the price. If your home is $900,000+, the buyer is more likely to be a relocator, a move-up buyer from Birmingham or Bloomfield, or a cash buyer — and the marketing has to reach them, not just the MLS.
How much does it cost to sell a home in Royal Oak?
Seller commission is negotiable and agreed up front, and buyer-agent compensation varies by transaction since the 2024 rule changes. Ask Paul for a net sheet at your price — the number that matters is what you walk away with, not the commission percentage alone. Call (734) 743-1482 for a free valuation.
How long will my Royal Oak home take to sell?
In October 2026, sold homes in Royal Oak had a median market time of 16 days. That is the median for homes that sold — correctly priced homes. Overpriced homes sit longer, and the 40-day median for active listings shows it.
Should I remodel before I sell?
Usually no — not a full remodel. Paint, flooring in the worst room, landscaping, and fixing visible wear usually return more than a kitchen gut. Paul will walk your home and give you a short, specific list, not a generic one.
Do you sell condos and townhomes in Royal Oak, or only single-family?
Both — downtown condos and townhomes are a large part of Royal Oak sales, and HOA documents, budgets, and assessments matter more for condos than for single-family homes. Paul reviews those with you before you list.
What is my Royal Oak home worth?
Get a free valuation at movingmi.com/home-valuation or call (734) 743-1482. An online estimate is a starting point; a valuation uses your home’s condition, updates, and neighborhood comps.
Call or text (734) 743-1482 — [email protected] — Paul Wolfert, Century 21 Curran & Oberski, 28478 Woodward Ave, Royal Oak, MI 48067 — movingmi.com/contact
Free home valuation: movingmi.com/home-valuation — Search Royal Oak homes: movingmi.com/properties — Learn more about Royal Oak: movingmi.com/neighborhoods — Relocating to Metro Detroit: movingmi.com/relocate