The Slingshot Method — How to Get Multiple Offers in Any Market

With the Slingshot Method — two weeks of setup, 72 hours of showings, one decision day. Paul Wolfert created it 12 years ago, and nearly 100% of his listings sell. The only time they don’t is when the seller wants to overprice.

Proof

• 13+ years as a Metro Detroit agent, third-generation agent, 500+ closed sales
• Recognized by the Wall Street Journal / REALTrends as one of Michigan’s Top 100 REALTORS®
• Nearly 100% of Paul’s listings sell (Paul, Nov 7, 2026)
• Century 21 Curran & Oberski, Royal Oak office: 28478 Woodward Ave, Royal Oak, MI 48067 — (734) 743-1482, [email protected]

How the dates work: two weeks of setup, 72 hours of showings, one decision day

Week 1 — Prep Week. Nothing public yet.

• Monday–Wednesday — Prep: Declutter, staging, repairs, pricing locked.
• Thursday — Photos: Photo and video shoot (usually Thursday).
• Friday — Prep: Edit media, write MLS, build ads.

Week 2 — Launch Week. Marketing on, doors closed.

• Sunday — Coming Soon: MLS Coming Soon goes live. Media push starts. No showings.
• Monday — Market: Ads, social, email, agent outreach.
• Tuesday — Market: Watch showing requests stack up.
• Wednesday — Market
• Thursday — Market: Price check: no requests yet means price is off.
• Friday 9 AM — Showings open: Overlapping showings. The 72 hours start now.
• Saturday — Showings: Day 2 of 72 hours.

Week 3 — Decision. Offers in, seller decides.

• Sunday — Showings: Day 3 of 72 hours. Last chance to see it.
• Monday morning — Offers due: Review every offer with the sellers. Pick the best one.
• Tuesday — Accepted: Under contract, or course correct.

The 72 hours: Friday 9 AM → Saturday → Sunday → Offers due Monday morning

Why the dates are set this way

• Coming Soon first. A week of marketing with no showings builds demand before anyone walks in.
• Friday 9 AM start. Every buyer sees it the same weekend, often at the same time, so the competition is visible.
• Monday deadline. Buyers have the weekend to prepare, panic a little, and write their best offer the first time.

If it doesn’t work

• It’s almost always price. Low showing requests during Coming Soon week is the early warning. We adjust and relaunch the window.
• Open houses are the backup, not the plan. We only add one if private showing requests are slow. Starting with one signals a seller who is waiting, not one who is in demand.

Frequently asked questions

Does the Slingshot Method only work in a hot market?

No — that is the point. It was created to get multiple offers in any market. In a slow market the Coming Soon week matters more, because it is the price check: if no showing requests stack up, the price is off before a single buyer walks in.

Why no showings during Coming Soon week?

Because demand builds when buyers cannot walk in yet. A week of ads, social, email, and agent outreach with no showings means every buyer sees it the same weekend — often at the same time.

Why Friday at 9 AM?

So every buyer sees it the same weekend, and the competition is visible. Overlapping showings are the point, not an accident.

What if we get no offers on Monday?

Then we course-correct — almost always on price — and relaunch the window. Nearly 100% of Paul’s listings sell; the exception is a seller who wants to overprice.

Do you start with an open house?

No. Open houses are the backup, not the plan. Paul only adds one if private showing requests are slow.

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Contact Paul

Call or text (734) 743-1482 — [email protected] — Paul Wolfert, Century 21 Curran & Oberski, 28478 Woodward Ave, Royal Oak, MI 48067 — movingmi.com/contact

Free home valuation: movingmi.com/home-valuation — Selling in Royal Oak: see the Royal Oak selling page — Learn more about Royal Oak: movingmi.com/neighborhoods